![]() ![]() In an episode that aired in March 2020, the company appeared on Shark Tank but went home without a deal. It grew “four to five times” that year, again mostly organically. In 2019, Swimply launched what he describes as a “proper” website and app with an automated platform. That year, Swimply did around 400 reservations and raised $1.2 million from friends and family. Word of mouth really helped us grow.” The site was pretty bare bones, he admits, with potential customers only able to view photos of the pools and connect with the pool owner by phone. “We used Google Earth to find houses, and then knocked on 80 doors with a pool,” CEO Laskin recalls. The Cedarhurst, New York-based company launched a beta in 2018, starting with four pools in the New Jersey area. At the age of 20, he founded Swimply, a marketplace for homeowners to rent out their underutilized pools to local swimmers, with Asher Weinberger. The arrangement sparked a business idea in Laskin’s mind. This meant that the neighbor was actually making money off her pool. Soon after, five other families had made the same arrangement with her and the pool owner had six families covering 25% of her expenses. To make it worth her while, he suggested that they could help cover her expenses for maintaining the pool. Noticing that a neighbor’s pool was often empty, Laskin reached out to ask if his family could use her pool. As the oldest of 12 children, Bunim Laskin spent much of his teen years looking for ways to help keep his siblings entertained. ![]()
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